CALPHALON | TEMP iQ

CONCEPT | ART DIRECTION | VIDEO DIRECTING | PROP STYLING

Concept photography and video direction for Calphalon’s Temp iQ Espresso Machine based on the brand’s updated look and feel. Spotlight the premium product and target customer by elevating the process of espresso making as an aesthetic escape.

Food styling by Alison Attenborough.



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PROCESS—MOODBOARDS

 

PROCESS—STORYBOARD