CROCKPOT | 2022 DESIGNS

CONCEPT | ART DIRECTION | VIDEO DIRECTING | PROP STYLING | SET DESIGN

Launch Crockpot’s 2022 Design to showcase new colorway for Target exclusive. Concept photography and video direction to highlight contemporary color with youthful demographic, diversity of foods, and the brand’s ‘Set It & Forget It’ lifestyle.

View live link on target.com.

Food styling by Julia Choi-Rodriguez.



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PROCESS—MOODBOARDS

 

PROCESS—STORYBOARD