MR. COFFEE | ONE-TOUCH

CONCEPT | ART DIRECTION | VIDEO DIRECTING | PROP STYLING | SET DESIGN

Concept video to differentiate the One-Touch Espresso Machine as a premium product—separate from Mr. Coffee’s budget models. Convey bringing home cafe-quality into your own home with this innovation. Offer the view an educational approach by demonstrating the product’s multiple features and drink options.

View live link on mrcoffee.com.

Food styling by Julia Choi-Rodriguez.




PROCESS—MOODBOARDS

 

PROCESS—STORYBOARD